EthEco Packaging is pleased to launch an exciting new marketing and advertising medium to be distributed primarily through independent grocers, weekend market venues and variety stores. The EthEco Adbag is made from 100% post consumer recycled paper as well as being totally recyclable itself. This environmental solution to plastic bags serves not only as a bag but also as a medium to carry coupons and advertisements for local and national companies. The bags will be produced within specific communities and advertisers can choose to be represented within their neighbourhood. Each bag is custom designed and printed with a three day turnover time; allowing for monthly, quarterly, or annual participation. The bags will be seen on the street, riding the subway and in the homes of the consumer. Unlike junk mail that arrives at your door step, or more likely straight into the blue box, the EthEco AdBag has a purpose, a function, and a reason to be held onto; both until the desired coupons are ready to redeem and until the bag has been sufficiently used. Visual connection is unavoidable and curiosity becomes an even stronger pull for consumers to find out who and what is now printed on this paper bag.